How to Make Your Book Subscription Mailer Box Stand Out?

Emenac Packaging USA
2023-10-24
How to Make Your Book Subscription Mailer Box Stand Out?

Book subscription boxes are especially trendy after the COVID-19 pandemic hit the world. With people holed up at their homes, with no outdoor activities, the whole situation rekindles people’s love for reading. That is when book subscription boxes became so popular, particularly because not only did they provide book lovers with a fresh variety of books to devour, but they were also a “subscription” service. Ordered online and delivered to the reader’s doorstep, book subscription boxes were an affordable and highly convenient way to discover new authors and enjoy exclusive book releases.

Although book subscription boxes became cool during the pandemic, these exquisite bundles, or should we say, boxes of joy, are here to stay for many years to come, because their popularity among bookworms only continues to grow. You are in luck if you have an already existing book subscription box company, or are just starting up a book subscription business because we are going to walk you through the complete guide to make your Book subscription Boxes stand out.

What kind of Boxes should you go for?

The simple two-word answer to this question is *drum roll*: “Mailer Boxes”. Obviously, now you would be wondering why is that so. What is so special about mailer boxes? Why can’t we just go for a packaging bag or some other sort of box?

Well to answer all your questions, let’s get into why custom mailer boxes are the ultimate choice for packaging book subscription goodies. We are sure by the time we’re done you will be ready to order a load of wholesale mailer boxes for your business.

What are Mailer Boxes?

Corrugated mailer boxes as the name suggests are made of 3 layers of paper, with the inner and outer layers being smooth and the middle layer being fluted to provide extra protection for your products. Mailer boxes are perfect for when you have to store and ship your products.

Mailer boxes do not require adhesives to assemble or close them, as they come with clever interlocking flaps and wings. How convenient is that!

Why are Mailer Boxes perfect as Book Subscription Boxes?

There is a plethora of reasons why mailer boxes are perfect when it comes to Book Subscription Boxes.  Let’s discuss some of those reasons:

  1. Custom mailer boxes are sturdy and protect the books and other merchandise during the shipping process
  2. Custom Mailer Boxes are a great way to store products safely on bookshelves
  3. Corrugated mailer boxes do not need void fills and therefore cut those costs
  4. On the flat top surface of custom mailer boxes, you have ample space to incorporate your logo and enhance your brand identity
  5. These packaging boxes have a certain appeal when it comes to shooting unboxing videos; which is an ingenious way of marketing your brand while bringing smiles to the faces of your customers

How to Best Design Your Mailer Boxes as Book Subscription Boxes?

By now you must be aware of why custom mailer boxes are an ideal choice for your book subscription business. The key to success lies in the adroit design of your custom-printed mailer boxes. Here are a few tips to follow when designing your custom. Here are a few tips and tricks to design spot-on wholesale custom mailer boxes:

  • Go thematic:

If the contents of your book subscription box are based on a theme, which is really preferable, then incorporate those thematic designs into your custom mailer boxes. For example, if the theme of your box is related to the fae world or faeries, then incorporate prints like thorns, crowns, or magical swords onto your custom-designed mailer boxes. If the theme of your book box is contemporary fiction, then add modern elements to your design.

  • Logo Placements:

The placement of your logo when getting custom-printed mailer boxes for your book subscription service is crucial for your brand identity. The best place to put your brand’s logo is the top surface of your custom mailer box. When opening the mailer box, that spot is what catches the most attention of the viewers in unboxing videos, right before your customer dives into the amazing contents of the box.

  • Social Media and Website Links:

We suggest adding your website links and your social media handles onto the front side of the custom mailer box. When propped up on a bookshelf, this is the side that is the most visible to everyone. It is usually the front side of the box which is the final shot of a standard unboxing video, so market your book subscription box right, by paying heed to what settings are best for your logo and links.

  • Color Selection:

Color selection is significant when designing custom mailer boxes as book subscription boxes. Introduce color psychology to attract the right audience for your book subscription boxes. If your subscription service consists of children’s books, go for brighter colored tones. If it focuses on young adults, then go for pastels, or make the colors more thematic. If you are targeting books for adults go for more serious tones of colors like earthy tones. You could also keep a standard color that goes best with your brand identity when it comes to ordering wholesale mailer boxes.

Concluding Tip: What Merch to Include in Your Book Subscription Boxes? 

This bit is a bonus tip for you. We are going to tell you about all the stuff booklovers anticipate receiving in any book subscription box. The merchandise you can include in your book subscription boxes is as follows:

  • Books: New releases, or limited editions
  • Artwork: fan art or limited edition art
  • Tote bags: To carry the book in
  • Book-sleeves: To protect the books during travel
  • Mugs: because book lovers are usually tea or coffee lovers as well
  • Badges, Pins, or Stickers: Anything to keep reminding your customers of your lovely book box

Now you know everything there is to know about why mailer boxes are the perfect choice as book subscription boxes, how to design them to best market your brand’s products, and what to include in them to be a favorite among your customers. Choose Emenac Packaging USA for premium quality custom wholesale packaging mailer boxes for we have a variety of designs and finishing options to offer. We always deliver and never disappoint!

author
Author : Emenac Packaging USA

Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.

Share This