What are Spot Colors and How Does It Impact Packaging Printing?

Emenac Packaging USA
2024-02-27
What are Spot Colors and How Does It Impact Packaging Printing?

When designing custom packaging boxes for a brand’s product packaging, you need to be aware of the color models. Spot color is the unique color or ink that can be used for packaging printing. In the spot color process, you can use different individual colors to create a wide variety range of hues and tones. This color uses pre-mixed inks and custom color formulas to achieve vibrant hues and tones that customers want in packaging design. As compared to other printing methods, this is one of the best color schemes that could give your packaging printing an appealing and thrilling look. In this blog post, we are going to guide you about spot colors and tell you how they impact packaging printing.

What are Spot Colors?

Spot color is the mixture of various color inks by using a customized formula to create appealing, vibrant, and accurate hues. In this method, individual colors can be combined together to achieve the desired color hue and tone.

Use Spot Color with Traditional Printing

When you use spot color for packaging printing needs, it can create consistent results across different machines, techniques, and print runs. It is normally used in flexographic printing that comes up with 7 color combinations. In this technique, the printing plates are pressed against the corrugated surface in various layers to create a finished design. The cost per unit you need to spend in this method is lower as compared to the CMYK printing colors.

When Should You Use Spot Color?

If you want to represent your brand packaging accurately with perfect packaging printing options and techniques, spot color is one of the best options. Not only do these colors ensure visual consistency across multiple print jobs but with the latest inks like fluorescents or metallic, you would definitely make your printed packaging stand out.

Why Should You Use Spot Color Printing?

With spot color printing, you can make your packaging printing stand out as it creates vibrant results. in contrast, CMYK color printing comes with a combination of only four colors and has a limited color gamut. Moreover, with spot color, you can maintain quality printing finishes on packaging designs such as using metallic inks and fluorescent colors to enhance product packaging vibrancy and hues. One thing to note down here is that you cannot use spot color printing if you want full-color imagery on your product packaging. You can use spot color in the following projects:

  • Envelopes
  • Business cards
  • Letterheads
  • Stationary
  • Brochures and booklets

Spot Color Printing Advantages

Spot color printing comes with some of the following advantages:

  • It’s a perfect match for printing projects that don’t need full-color imagery.
  • Comes with brighter and more vibrant results that would definitely give your packaging an appealing look.
  • It’s a cost-effective option if fewer colors are used as compared to the CMYK printing option.
  • With this technique, you can produce more consistent colors for your packaging printing needs.
  • It helps you maintain consistency throughout the print object so you won’t come up with any color printing issues.

Spot Color Printing Disadvantages

The following are some of the disadvantages of spot color printing:

  • It is difficult to replicate spot color on digital print devices.
  • As you know spot color printing includes specialized and limited colors, so you might be limited with packaging printing colors.
  • In some cases, spot color printing might be expensive but if you choose limited colors for packaging printing needs, it’s one of the cost-effective solutions as compared to the CMYK printing.

Final Words!

Your brand packaging is one of the important things that should be done by considering the target audience’s personal interests and preferences. Now you have the idea of how spot colors impact packaging printing and get an idea about spot color printing’s pros and cons. If you want to grab the attention of your customers with eye-catching packaging colors, you can go for spot color printing. Make your packaging stand out and enticing for your customers with vibrant colors by acquiring Emenac Packaging professional services. Our professional team is ready to help you design your product packaging according to your brand requirements.

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Author : Emenac Packaging USA

Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.

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