With the legalization of cannabis products and recreational uses of cannabis, the market is expected to grow tremendously. With its 12% active cannabis users, during the past year, the sales of cannabis went up 67% nationwide. Even the support for marijuana is at its highest of 68% currently. Currently, the US cannabis industry is worth a whopping $61 billion.
The stats above show the appreciation and consumption of cannabis products by Americans nationwide. Being a recreational drug, CBD oils are products of cannabis that have benefits far and wide. Their market worth is a mark of their popularity with consumers. If you own a CBD oil brand, now is the best time to make loyal customers and we have a guide on how to do it through getting the packaging right:
The reason why packaging is to be extremely focused on is that they are what keep your products on the shelves. They protect, preserve, and prolong the shelf life of your products and determine the sales of your merchandise. Products that remain on the shelves for longer periods have sales better than the ones that cannot do so. Therefore, it is of prime importance to look after such details and choose the best material.
Although with better quality the prices go up as well, you still have options like corrugated and cardboard to combine with finishes and varnishes to create good packaging at a more affordable price.
When there is talk of resilient material in the packaging industry, corrugated boxes are always in the front row. They have the strength and versatility that are unique and cannot be found in other packaging materials. With corrugated packaging, no business has to worry about the safe shipment and delivery of their products.
What makes packaging appealing? Design and visuals printed on the boxes. When it comes to your CBD oils, you need to make sure they shine on the shelves so that customers do not think twice before buying. Making a packaging that is clear about the products inside is very important if you do not want to waste your customers’ time. With the current pandemic going on, no customer is willing to spend extra time in the stores so make sure your products are easily identifiable.
Clear packaging and attractive packaging can walk hand in hand. With a little market and trend research, you can find the best designs to take inspiration from for your packaging. It will also help you learn more about your customers.
Directly mass-producing your packaging after design can be risky for your business. Chances are the final design does not turn out the way you wanted it to or maybe the prints come out entirely different from what the designs suggested. This is why most businesses choose to see a prototype of their packaging before production begins, it is a convenient way of seeing what all your final packaging boxes will look like. When it comes to prototypes, you can either choose between physical or digital prototypes. Digital prototypes give a realistic view of your packaging in the real world.
CBD products are becoming the new medicinal revolution and the industry is expected to grow even bigger generating revenues more than ever. If your brand can establish a name early in the stage, it can be a reliable brand for all future customers that will stand by your brand loyally.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
