Manufacturers have the notion that consumers make reasonable and wishful purchasing decisions. In actuality, most choices are made instinctively. Custom packaging so greatly influences the choices made by customers. According to one study, consumers only read the first 7 words on the packaging before making a choice. What, then, are the elements that influence a swift purchasing decision?

episode timeline

  • 01:11 Introduction
  • 01:31 Simplicity and Clarity
  • 01:54 Use Tempting Colors
  • 02:24 Durable Material
  • 03:00 Exterior
  • 03:17 Ending Quotes

The appeal of color, style, and familiarity with a particular product are what draw a particular consumer. The buyer's decision-making process is comprised of these ""instinctive decisions"". Great business holders have the ability to influence people's thoughts before reasoning has a chance to intervene. When properly combined with bespoke packaging designs, ""bio motive triggers"" cause the subconscious mind to make decisions that are solely based on instinct. Understanding these triggers can significantly alter how customers view your offering. Unique packaging that delivers on aesthetics and personal preferences is essential. You must uphold your values and provide the quality you've promised in order to earn repeat business.

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Tricia Stewart Shiu

Author & Voice-over artist

An aspiring author, talented voice-over artist, and recognized intuitive expert, Tricia Stewart Shiu uses her art to help people achieve their goals.

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best custom packaging podcast for curious minds

Our pick of the best podcasts on Spotify, Google, Apple Podcasts and more. Covering packaging designs, custom packaging ideas, retail packaging boxes and business growth using custom printed boxes with brand logo.

The importance of listening to the Packaging Podcast is an essential part of any successful business. The podcast is a great way to stay up-to- date on the latest trends and information in the packaging industry. It's also a great way to learn how to improve your business marketing, grow your brand and skyrocket your product sales using cstom-printed boxes. The podcast provides all the necessary information, including interviews with packaging industry experts, industry news, and more.

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podcast 23

4 Secrets for Designing Custom Boxes That No One Tells

Packaging Ideas
00:00