Manufacturers have the notion that consumers make reasonable and wishful purchasing decisions. In actuality, most choices are made instinctively. Custom packaging so greatly influences the choices made by customers. According to one study, consumers only read the first 7 words on the packaging before making a choice. What, then, are the elements that influence a swift purchasing decision?

Episode Timeline

  • 01:11 Introduction
  • 01:31Simplicity and Clarity
  • 01:54Use Tempting Colors
  • 02:24Durable Material
  • 03:00Exterior
  • 03:17Ending Quotes
The appeal of color, style, and familiarity with a particular product are what draw a particular consumer. The buyer's decision-making process is comprised of these "instinctive decisions". Great business holders have the ability to influence people's thoughts before reasoning has a chance to intervene. When properly combined with bespoke packaging designs, "bio motive triggers" cause the subconscious mind to make decisions that are solely based on instinct. Understanding these triggers can significantly alter how customers view your offering. Unique packaging that delivers on aesthetics and personal preferences is essential. You must uphold your values and provide the quality you've promised in order to earn repeat business.
Tricia Stewart Shiu
Author & Voice-over artist

An aspiring author, talented voice-over artist, and recognized intuitive expert, Tricia Stewart Shiu uses her art to help people achieve their goals.

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