The best thing about custom packaging is its ability to communicate and change its form according to the trends and styles of the industry. Customized packaging with its design and artwork elements together tells a story about a brand through its packaging. Every year the designs and styles of packaging change and here we will talk about some of the design trends that will dominate the packaging of the year 2020.
For the background of the packaging, bold gradient styles will be more used by packaging experts. The gradient act as a blended colorful mixture of two or three colors or shades that creates a beautifully filled background on the custom-printed boxes.
Listen to the podcast, to know the dominating custom packaging design trends of 2020:

Episode Timeline

  • 00:12 Introduction
  • 00:28Bold Gradients
  • 00:45Minimalism
  • 00:56Black and White
  • 01:18Plastic Free
  • 01:31Vintage Inspired Illustrations
  • 01:53Powerful Pastels
  • 02:16Ending Quotes
The simplest of all color combinations which is black and white, it creates a grayscale look to the packaging of the products. These colors are also called stripping color palettes with just two colors. The black-and-white color palette brings a sophisticated touch to the packaging.
Creating minimalistic packing is at the forefront of this year’s trend. Minimal packaging with one color in the base and a simple logo will create the best minimalistic packaging and it is the biggest trend of the year. Going green with the packaging is the trend we saw on the rise and it is going to stay from now on. Creating sustainable and biodegradable packaging is the way brands can reduce waste on Earth. This year, inspirations are coming from the old and gold times and the classic vintage and handwritten text styles are more famous for creating appealing packaging.
The trend of pastel colors is very much in the game and brands are bringing these pastel colors in their packaging as well to increase their sales and stay in touch with the pastel color theme.
Andrew Christopher
Packaging Expert

A Custom Packaging Expert with over 20 years of experience in the industry & worked with some of the biggest names in the business, and he knows what it takes to get the job done right.

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