How Does Custom Hang Tab Boxes Drive Cosmetic Sales?

Are you worried about low cosmetic sales? Well, here the quality and the pricing both pitch in, but do you know what makes the difference? Your packaging! Custom hang tab boxes can rejuvenate your cosmetic packaging

According to a study, 60% of buyers try new cosmetic brands due to the interesting packaging.

Custom Hang Tab Boxes Drive Cosmetic Sales

We are only calling out the small cosmetic brand owners to read our blog! Yes, it’s a written guide or a solution to your packaging problems, compiled by our cosmetic packaging experts! Make sure to read till the end.

Placement is Currency

The beauty business runs on impulsive purchases. In the moment of decision-making, let your packaging contribute to it.  Why would you want your cosmetics to be placed with others on the shelf? Well, isn’t it better and more visible at the eye level of the customer?

Unlike the boxed products that occupy crowded shelves, hang-tab packaging will ensure that your products will grab the attention.

Hang Tab Boxes Are Bilboards?

Today’s beauty shoppers are overwhelmed with choices; they don’t browse, they scan. Studies show the average consumer spends less than 8 seconds deciding whether to pick up a cosmetic product. Hang tab boxes create a vertical, billboard-like effect that interrupts scanning behavior by commanding more of the shopper’s line of sight.

But beyond just catching eyes, custom hang tab boxes create a clear, vertically structured visual hierarchy, meaning brands can guide consumers’ gaze from logo to product image to features. This approach is a proven retail technique for nudging shoppers through the purchase funnel right on the shelf.

Sell Emotions With Packaging

There has to be a wow effect in your packaging if you want customers to love it at first sight. For this hang tab packaging, the box gives you a chance to tell your brand’s story and project its identity.

Yes, you heard it right, as much as the visibility matters, the right way to avail this opportunity also matters. Our packaging designers sit with the client to figure out the storytelling on the vertical canvas.

This design challenge is actually a market opportunity. Smart brands use hang tabs to display a concise, benefit-driven headline along the length of the box, even before the customer picks it up.

Protection From Shoplifting

Let’s give you the recent stats: The increase in violent crimes, including shoplifting, has increased 26% from 2020 – 2023.

The surveillance cameras sometimes cant capture the corners of the shelves, and that’s when the things start to happen. This is the reason why retailers think hang tab boxes are a good choice to protect products from shoplifting.

Limited Editions Sell

You know, limited editions inspire the makeup fanatics to grab them before their friends do! Brands get the leverage to launch their newly formulated products and see their effectiveness.

For this, the hang tab boxing will be extremely helpful as it allows brands to quickly pivot designs without retooling major packaging lines.

Most cosmetic brands hire us to customize their hang tab packaging for events like Mother’s Day or Valentine’s Day. They have reported their sales skyrocketing at these events.

A Strategic Differentiator in Beauty Retail

The cosmetic industry thrives on presentation; it’s a place where customers are more concerned with the product packaging and experience! “They might not like actual lipstick color, but it gives 10/10 on the packaging”. This is not our assumption, but reviews of our cosmetic packaging clients.

This is the reason why we believe experimenting with the variety of boxes and packaging is extremely useful for makeup brands. Yet they should keep and develop their brand identity, and for that, the custom hang tab boxes are the best option.

So here is enough evidence for you to pick and try customized hanging tab boxes for your cosmetic products! And for further details, let your experts provide the personalized options for your business.