The demand for popcorn has put it at the top of the snack food industry. The rise in popularity of a product means growth in its variants and competing brands. Similarly, the competition among popcorn selling brands is rising and everyone is looking for a way to stay ahead of the game. If you are on the same quest, you have come to the right place. The best way in retaining and attracting more customers is through your product’s packaging since customers barely get to experience your product before making a purchase. They have no other factor based on which they could judge your product except the packaging.
This article brings together some of the trendiest and practical ideas of the popcorn packaging industry that can help your brand gain the upper hand:
Every brand sells its popcorn with a unique touch of its own. The packaging will also depend on the place it’s being sold, for instance, the popcorn packaging in a cinema could be visually different than the one that you get elsewhere. This brings us to what types of popcorn packaging there are and when to use them.
We have mentioned some popcorn packaging types to help you find your answer.
Everyone says, “All that glitter is not gold.” However, this packaging is not less than gold for your popcorns. The sheer sheen dazzling sheen of the box is bound to bring in the customers that you desire. The golden-colored sheet is used for the decoration of the box to create golden paper packaging. The golden color can be used along with other colors like white, red, and green, etc.
There are endless ways of customizing your popcorn packaging boxes. A simple idea is printing popular quotes and words on the boxes. This helps your customers enjoy their snacks and also have a moment of reflection. Although, quotes are not the only things printable on these boxes; you can also print your company name, logo, and message, etc. for your customers.
Everyone knows a movie is not completely enjoyed unless you are holding a box of popcorn in your hands. Movie theatres and cinemas take this advantage very seriously and offer some of the best popcorns to the viewers.
Most movies and franchises pay the retailers in the theatres to use their packaging as a marketing tool for the movie’s fame. This began the trend of custom theatre popcorn boxes. Imagine customers going to the cinema to watch their favorite movie and they are offered a box of popcorns with custom prints of the movie. It certainly does create a shareable moment that can be good for your brand.
Themed events are the best opportunity to get creative with your popcorn boxes. For instance, on Halloween, popcorn carts and shops are filled with boxes that are printed with ghouls and monsters. This not only helps in building up the mood for the event but will also set up the environment for it.
You can also choose a polka pattern for your popcorn boxes. Their use is most popular in festivals and circuses as well. This pattern delivers the feeling of summer and celebratory events.
There are countless customization possibilities when it comes to popcorn boxes. You can choose to create boxes that are unique to your brand that can help you set your brand apart from competitors. All you need is a packaging expert company and you are good to go.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
