A Comprehensive Packaging Strategy for Custom Cookie Boxes

According to Cookie Elf, an average American consumes around 35,000 cookies in a lifetime. It’s an extensive industry that reached $9.90 billion in only 2022 (Source: Statista). In order to get a huge share in the immensely lucrative industry is not a pie in the sky. Just present your delicious cookies by using custom cookie boxes that cover all the dimensions of the product, market, inspire your customers to buy more, etc. 

Here is your comprehensive packaging strategy to get the perfect custom cookie boxes to pump up your sale and attract customers to your product. 

Using the Trending Styles

When you are using custom cookie boxes, they are easy to transform into more relevant designs of packaging according to specific events. Select the design elements and theme in compliance with the occasion. Meanwhile, you can also customize the style of the packaging boxes such as window boxes, tuck-in boxes, etc. Just make sure to opt for the style of the custom cookie boxes which are easily stackable on the retail shelves. 

Selecting the Right Packaging Material

Choose the packaging material that is durable enough to resist all the odds to retain the freshness and right form of the cookies. These are the two main factors that are affected during the transit process due to some external force or mishandling. However, using thicker cardboard boxes will solve the problem for you as these boxes are durable enough to stay in shape and protect the inside product sufficiently. 

Incorporate all the Demands of Customers

The end-user of any products are the customers and they play a central role in the success of the business. It’s important to take care of the desires of the customers and their social inclinations without violating any major norm in your packaging design. You can simply conduct an experiment on your target audience to collect the data and create valuable insights to come up with the final design of the cookie boxes. 

Competitor’s Packaging Analysis 

Look at the other cookie brands and their packaging strategies. It will guide you about how they are attracting customers to their product. When you thoroughly study their efforts and area of focus, it will give you an idea about the type of audience they are targeting. Now create your packaging design with unique selling propositions and bring your cookies to the limelight of the customer's attention. 

Mention All the Ingredients Carefully 

Transparency is important to win the trust of the customers so print all the detail of ingredients that you use in the manufacturing of your cookies. It will be great to mention any quality standards like ISO-certified cookie companies or ISO 9001 because it will help you to build a strong persona for your brand.

Wrapping Up 

Custom cookie boxes are great to present your cookies in the market with confidence because you consider the needs of your customers. These boxes can be customized to any size, shape and design according to recent trends so that your brand appears as updated and remains at the top of the competitive hierarchy without any struggle. 

Author : Emenac Packaging USA

Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.

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