In today’s fast-moving digital age, it is noticed that customers not only purchase products but also enjoy the experience. This is a time brands need to think outside of the box when it comes to drive customer loyalty through packaging.
QR codes and NFC tags are latest and innovative packaging technologies, change the custom printed box into a digital world. In this blog post, we will explore how NFC tags and QR codes drive customer loyalty. Keep reading!
QR codes consist of two-dimensional barcodes that can be printed directly onto packaging. When customers scan using a smartphone camera or QR code reader, they direct customers to digital content like product information, landing pages and tutorials.
On the other hand, NFC tags are like small chips embedded in or applied to packaging. They can be included into materials or placed behind labels. Offer a more high-end and convenient feel, mostly used for premium packaging.
How Smart Packaging Drives Customer Loyalty?
With little space on packaging, it is difficult to decide which thing to add & which not to. NFC tags and QR codes comes here. This type of smart packaging enhances brand value beyond just the box.
Link them to brand’s origin, sustainability and ethical sourcing stories. This thing creates a closer emotional brand with customers who value something different rather than just packaging.
Nowadays, it has become difficult to build trust through transparency, but smart packaging makes it easy for you. Customers today want to know what they are investing into.
Smart packaging can lead customers complete product/ sourcing details, verify product authenticity and show certifications. More details mean developing more trust that leads to more purchases.
Both formats help link offline products with online experiences. QR codes are most widely used in retail that allow customers to get easy access to product reviews, social media pages and AR previews.
NFC works very well in wearable packaging and loyalty cards. It’s superior, elegant and physical. Combining both gives brands an amazing opportunity to build customer loyalty through packaging.
Mostly, brands hire the services of third-party to collect customer data but QR codes and NFC tags eliminates it. When you integrate QR or NFC experiences into packaging, you gain insights without relying on third-party.
Following types of data you can reap:
It can make your brand more successful and future marketing campaigns.
Packaging usually gets wasted or thrown away after opening. But through interactive features, you interact and engage your customers for future purchases. This thing builds trust and forces them choosing your brand again & again.
Use these ideas to make a lasting impression on your customers.
Today customers do not desire products. they desire connection, engagement and loyalty. Packaging has now become more than just a box.
When you include QR codes and NFC tags into your packaging, you link a digital bridge between your brand and customer.
So, make sure that you use smart packaging technologies adequately and wisely. It is recommended to do complete competitor analysis before to drive customer loyalty through packaging.
Hopefully this blog post guided you in depth how these technologies drive customer loyalty through custom printed packaging.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
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