Everything You Need to Know About Lithographic Printing

Have you ever heard the term lithographic printing before? Maybe you heard, and if not, there’s no need to worry; this blog post is all about lithography printing. Understanding it in the packaging industry is essential to come up with unique brand packaging.

Lithography is one of the most popular printing techniques are widely used on custom packaging boxes. Want to know more about this printing technique? What is it? How does it work and what benefits does it offer? Keep reading to know all these things in detail.

What is Lithographic Printing?

Lithography printing is also known as offset printing, which fully relies on one main principle: oil and water naturally repel each other.

The process of this printing technique transfer image onto a flat surface. The precise printing is done when ink adheres to the image areas, and water repels it.

Let‘s take a brief look at the history of this printing technique.

Lithography is basically a Greek word combining two words: litho (stone) and graphein (writing). This printing type was invented by two people in 1876, named Alois Senefelder and a German Author. Other than the packaging industry, it has gained popularity in other industries as well.

Is Lithography a High-Quality Printing Technique?

Yes, lithography is undoubtedly a luxurious and high-quality printing technique. And high-quality printing has become a necessity for brands to capture customers’ attention and enhance brand value.

When you invest in high-quality printing, you are ensuring that your packaging is visually appealing while following the industry trends. Before incorporating lithography printing into your brand packaging, make sure that it matches your branding theme or colors.

If you think it doesn’t match your branding requirements, then skip it. Because if you forcefully want to do so, your budget, marketing efforts, and products go to waste.

Benefits of Lithography in Enhancing Brand Image

Lithography comes with several benefits that make it the best printing technique. The following are some benefits:

1. Versatility

The best thing about lithography is that it can be applied to different types of materials, such as cardboard and paper, etc. Due to this, it can be used on different types of packaging materials, promotional flyers, and posters.

2. Sharp Reproduction

The sharp and vibrant color reproduction of lithography creates clear and crisp images. This will not let your branding efforts go to waste and ensure that your packaging is visually appealing enough to capture customers’ attention.

3. Precision & Detail

Every project of offset printing excels at precision and fine details. From intricate designs to fine illustrations, you will easily handle every project that helps you in enhancing brand image, surprisingly.

4. High Quality & Volume

For large-scale printing jobs, it is highly effective compared to other printing types. It doesn’t matter whether you produce one or multiple prints; lithography provides consistent print quality.

5. Memorable Brand Image

A brand image is something that sticks in the minds of customers forever. Not only will branding elements and materials be remembered by customers, but they remember how beautiful your packaging is. Lithography printing is something that exudes professionalism and attention to detail.

Summing Up!

There are countless reasons to go for lithographic printing, but branding one stands out amongst all. This is not only about visual appeal, but it’s all about how your printing on packaging looks and what your customers want.

As compared to other printing techniques, its versatility, fine detail, and sharp reproduction make it a top choice for brands. So, without wasting any time, integrate it into your packaging design through Emenac Packaging USA to make product packaging stand out.

Author : Emenac Packaging USA

Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.

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