Bath bombs have been the latest craze and growing trend of the fashion industry; its name has become an instant relief for the customers that have had a long day. Customers are constantly in search of better products that can serve their needs better. There are several data analyses and researches that suggest how customers choose to judge a product from the packaging. The question here is, are your bath bombs packed in worthy enough packaging?
If you are looking for ways to make more store visitors your regular customers, we have a few suggestions for you. From custom packaging to quality material, here are our tips:
As we mentioned before, data analyses show customers judging products by their packaging and appearance before trying them out, here are a few numbers from surveys etc. to support the argument:
67% of customers admit how product packaging persuades them to make a purchase.
68% of buyers would rather pay for cardboard or paper-based packaging if they have to choose between plastic and other packaging options.
71% of customers choose a sustainable brand over any other.
More than half of shoppers admit paper packaging makes products look more enticing.
Looking at the numbers, it is only natural for brands and businesses to use this factor in their favor and choose packaging as a customer influencing factor.
Retailers that choose low prices over quality packaging, often end up regretting their choice. You might be able to make initial sales, online or in the stores, but it will not last long enough. This happens because sellers choose to neglect the importance of customer satisfaction. When the customers are not satisfied with a brand, their first purchase becomes their last.
Poor packaging that cannot contain, protect, and preserve your bath bombs can damage your business a great deal. Putting in the right effort into your packaging and choosing quality over everything, you can make sure to keep your customers committed to your brand.
Bath bombs can be fragile items; a simple miscarriage can break them into pieces. This usually brings the quality of the products and their packaging under question which can lead to a bad reputation for your business. It is important to design your packaging as protective as one can get and make sure the quality is as good as your splendid products.
Intact bath bombs = happy customers!
The advocates of the environment have successfully reaped attention from mass populations. Now customers are even happy to pay more for sustainable options rather than pay less for plastic. Keeping this in mind, try choosing a packaging that uses less to no plastic at all. You can also choose among recyclable and compostable options that offer more versatility to your brand.
Although sustainable packaging is probable to cost you more, it will be helping your brand’s image and reputation in the long run.
Everyone can tell the difference between cheap material and quality material by a mere touch. It does not matter how good your product’s quality is if the customers are given a cheap sensation by your packaging. This can cause your sales to plummet.
Packaging can be a critical and highly influential part of your retail business, be you selling online or through the stores. You cannot be defeated if you are making sure your customers get the best products in the best packaging.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
