As Halloween is near and brands are making preparations to make their product packaging stand out. It is one of the biggest retail seasons in United States of America that give brands an opportunity to grow business in a short period of time.
Customers do not just buy products; they do buy experiences too. You can make your Halloween deliveries extra spooky by adding some unique packaging details. What are these details? To know, read our blog post till end.
Color is the first thing customers usually notice when they see your product packaging. During Halloween, the right colors set the mood instantly. Black and orange, purple and green, or white and silver are amazing combinations.
If you want to give a elegant touch, matte black boxes with metallic copper or gold accents are a best choice. Even a small change can make a bigger impact, so it is best to use colors wisely rather than creating color confusion.
Illustrations and graphics play an important role in getting customers’ attention. Pumpkins, bats, witches’ hats, haunted houses, or creepy cobwebs can be used across the packaging to give Halloween touch.
Maintaining balance is must as this thing doesn’t confuse customers. Use well-positioned and minimal illustrations that maintain the proper balance between design and aesthetic appeal of the packaging.
Unboxing moment is an amazing chance to truly impress customers who have not used your products before. With Halloween deliveries, this experience can be changed into a mini adventure.
Add special effects like a faint scent of pumpkin spice or cinnamon when the box opens, or including fake cobwebs or confetti bats that tumble out playfully. These types of eerie experiences are truly outstanding & wonderful.
It seems like it is difficult to give your packaging both spooky and sustainable touch but it’s possible. You can use cardboard boxes, eco-friendly mailers or tissue papers to show how much your brand cares for the environment.
In additions, you can print eco-friendly and hauntingly stylish messages on your packaging. You might also encourage customers to reuse the box as part of their Halloween décor as a costume accessory or DIY craft base.
Customization can make any box feel special and during Halloween, it is a golden opportunity to add a festive twist. Print messages like “A Treat from the Pumpkin Patch” etc for frightfully fun personal touch.
Other small details will also be added e.g., handwritten notes, custom name tags, or seasonal thank-you cards. These thoughtful gestures show your brands cares about customers and they better know how to engage them during holiday event.
Some things excite customers and create urgency effect and limited-edition packaging is one of them. Think of brands like Starbucks or Lush, which launch Halloween-exclusive cups and gift boxes each year.
You do not need huge budget to do the same. For example, if you manage a small business, you can create limited-edition labels, wraps, or box inserts that say:
Halloween is not only a day of spooky activities and ghoulish fun; it has become more than that. Brands can sell their products faster just with interactive packaging and by making Halloween box deliveries extra spooky.
From eerie color schemes to personalized touches, each packaging detail adds to the overall Halloween magic. Make this Halloween super special by adding these packaging details that are far better than simple Halloween-themed designs.