The Columbus Effect: How Global Trade Shaped Modern Packaging

The commencement of Globalization backtracks to the effects of the first expedition of Christopher Columbus that transported him to the coast of an is...

7 Spooktacular Halloween Subscription Box Ideas That Will Amaze You

October brings with it whiffs of freshly baked pumpkin pies and the crunch of fallen leaves. What else October brings with it is the festive glory of ...

A Packaging Redesign Disaster of Tropicana That Cost $30 Million Lost in Sales

If you’re looking to reinvent your product packaging to shift your positioning in the market and attempt to reach new customer demographics, beware of...

How to Use Differentiation as an Effective Competitive Strategy for Your Business? 

Differentiation strategy is not just an array of plans but a difference between the success and failure of your business. It’s not a concept just limi...

6 Horrible Mistakes in Small Businesses That Can Cost You a Lot 

The first five years are very critical for small businesses as the Small Business Administration stated within the first year 21.4% of businesses cras...

6 Ways to Diversity Your Business to Make It Recession-Proof

Recession creates tough economic times that cause bafflement in business owners because of the uncertain future of their businesses. However, you can ...

6 Latest Trends That Are Transforming the Cosmetic Industry

According to Forbes, the cosmetic industry is valued $532 billion worldwide and the US has covered the largest share after China and Japan. However, n...

The Best Packaging and Shipping Guide for Transiting Cookies Without Breaking

Cookies are diverse in features as crunchier, slight chewing texture, cookies with decorative icing, moist texture, etc. that need to be preserved dur...

Pantone Color: Why Color Standardization is Important for Your Brand?

The accurate color tone is a critical factor when it comes to bringing color consistency to your brand logo print and custom packaging design. There i...

The Rise of Minimalist Packaging: Less is More in the Modern Age

Natural-looking packaging is a growing trend where you don’t need bold colors, cluttered text, and complicated visuals to represent your brand. You ca...